Publications
Maarten pops up in articles on a regular basis, in Dutch and international media as well as trade press. The pieces can be about Esther Olofsson and the virtual brand ambassadors that followed her, or about his work at BLAUWcc and in the Zwaanshalskwartier. Below is a selection of publications and media in which Maarten is mentioned or to which he has contributed.
11
September
2026
19
January
2026
Doorgewinterde ondernemer, maar een starter in de retail: Maarten over het eerste jaar van BLAUWcc
INretail (Article)
Dutch
06
January
2026
Vier winkels in Zwaanhalskwartier genomineerd voor De Leukste Winkel van Nederland
OPEN Rotterdam (Article)
Dutch
26
August
2025
07
July
2025
Dromen van een winkelgebied á la 9 Straatjes: ‘Alleen als ondernemers samenwerken’
De Ondernemer (Article)
Dutch
01
July
2025
Thesis Dr. Rachel Berryman "Analysing Virtual Influencers"
Curtin University institutional repository (Article)
English
28
March
2025
ICCA France–Benelux Chapter Meeting: The Power of the Unconventional
Boardroom Magazine (Article)
English
05
December
2024
06
November
2024
06
November
2024
08
October
2024
#68 Maarten Reijgersberg - RAUWcc
De Strategie van de Kreeft podcast - over veranderen en vernieuwen (Podcast)
Dutch
07
June
2024
Beauty or Beast: Are virtual influencers coming to a destination near you?
City Destinations Alliance (Article)
English
07
June
2024
Beauty or Beast: Are virtual influencers coming to a destination near you?
Group NAO (Article)
English
15
May
2024
06
May
2024
Das Schicksal der Content Creator im Zeitalter der KI: Austausch oder Koexistenz?
OnlineMarketing.de (Article)
German
29
March
2024
24
February
2024
« I’m a pixel girl, in a pixel world » : le phénomène des influenceuses virtuelles
Fisheye Immersive (Article)
French
05
February
2024
Virtual voices in hospitality: Assessing narrative styles of digital influencers in hotel advertising
ScienceDirect (Article)
English
04
February
2024
La IA y su intromisión en la cultura (o el triunfo de los personajes de ficción artificial)
Perfil (Article)
Spanish
16
January
2024
How to engage and attract virtual influencers’ followers: a new non-human approach in the age of influencer marketing
Emerald Insight (Article)
English
25
December
2023
‘Digital humans zijn de belichaming van AI en brengen zo de metaverse tot leven’
Kenniscentrum Creating 010 van Hogeschool Rotterdam (Article)
Dutch
22
December
2023
Door RAUWcc gecreëerde virtuele Esther Olofsson lanceert kerstsingle
MarketingTribune (Article)
Dutch
06
December
2023
Wie virtuelle Influencer auf Instagram Erfolg haben
Frankfurter Allgemeine Zeitung (Article)
German
22
September
2023
22
September
2023
22
September
2023
21
September
2023
AI-persoonlijkheid Esther Olofsson nieuwste lid van VIA Taskforce Creative
VIA Nederland (Article)
Dutch
21
September
2023
21
September
2023
21
September
2023
16
September
2023
11
September
2023
01
September
2023
07
August
2023
07
August
2023
Gaan AI-influencers 'echte' influencers vervangen? 'Zal naast elkaar bestaan'
NOS Nieuws (Article)
Dutch
07
August
2023
29
June
2023
09
June
2023
22
May
2023
17
April
2023
12
April
2023
De transformatie van de digitale wereld en de invloed op onze industrie
VIA Industry Insights (Podcast)
Dutch
11
April
2023
Conozca a los influencers virtuales en 3D, la nueva generación de influencers de marketing
Es De Latino (Article)
Spanish
11
April
2023
Meet 3D virtual influencers, the new breed of marketing influencers
MarTech (Article)
English
21
March
2023
Deze 4 ondernemers bezochten SXSW 2023: ‘Amerikanen delen sneller hun kennis en ervaring’
MT/Sprout (Article)
Dutch
13
March
2023
The Rise of AI Influencers: How are they Impacting AI Adoption?
Medium Amulya Jivan (Article)
English
08
February
2023
06
February
2023
De Nieuwe Wereld: 'Wat als we relaties aangaan met mensen die niet bestaan?'
BNR Nieuwsradio (Podcast)
Dutch
30
January
2023
26
January
2023